Who Are You?

Last night I read a great post on Slate about Shaquille O’Neal’s LinkedIn profile


It made me think about who I connect with online.

Profiles matter.  An absence of profile makes me distrust a  person.  I’m not looking for thought-out self-branding just a reason to connect with that person.  Maybe we have a shared interest. Maybe we work in the same school board. Maybe the person’s blog is listed, and it’s awesome.  Maybe, like Shaq, the person has made me giggle.

I really don’t think there’s such a thing as a right way to write a good profile.  However, here are some things to consider when writing/updating yours.


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