Here are some lessons that we learned today while watching Phil Shapiro tell a convincing lie.
Start with a real problem: “these pencils are rare.”
Stick close to the truth: “they are made of these real trees”.
Support with maps and charts that are also close to the truth.
Use details to make the information more convincing.
Use storytelling: “the audience will believe the information if they can visualize the story.”
Other tips and tricks:
-he’s confident when he speaks (little/no hesitation)
-lots of proof
-make it sound legitimate and believable
-scientific language (word choice)
-makes the audience feel sad/guilty so that they won’t ask questions
-connects the dots (all of the pieces of information work together to convince the audience)