Lessons Learned From Phil Shapiro

Here are some lessons that we learned today while watching Phil Shapiro tell a convincing lie.


Start with a real problem: “these pencils are rare.”


Stick close to the truth: “they are made of these real trees”.

Support with maps and charts that are also close to the truth.


Use details to make the information more convincing.


Use storytelling: “the audience will believe the information if they can visualize the story.”

Other tips and tricks:

-he’s confident when he speaks (little/no hesitation)

-lots of proof

-make it sound legitimate and believable

-scientific language (word choice)

-makes the audience feel sad/guilty so that they won’t ask questions

-connects the dots (all of the pieces of information work together to convince the audience)


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